About Us
Our Jewelry
Our jewelry is crafted with a strong focus on beauty, quality, and longevity. We work exclusively with choice metals such as brass, stainless steel, and 925 sterling silver, each finished with high-end rhodium or gold plating to achieve a luxurious sheen and enduring durability.
When it comes to jewelry, we ensure all our jewelry pieces and brand partners are in line with our quality expectations: pieces must be fully handmade, produced in limited availability rather than mass-manufactured, and crafted with an emphasis on fine workmanship. This ensures that each item feels special, intentional, and made with care.
Our History
Established in Singapore in 2014, our brand has grown from a small humble local pop-up, evolving with styles and trends over the years. As part of our journey, we have partnered with major department stores including Isetan, Robinsons, John Little, Metro, and OG which introduced our brand to a whole new client segment, before settling on our very first physical stores at Raffles City and Citylink Mall.
Through the years, every journey has taught us something new and valuable, which we incorporate into our brand, reflected in our ever-evolving jewelry designs and styles. Looking back, we are grateful for every opportunity, every lesson, every single customer's support for a homegrown business.
Our Brand Philosophy
At the heart of our brand lies a belief in inclusivity through diversity. We envision a world where differences are not just accepted, but celebrated—a world that is blind to discrimination and rich in individuality. This belief guides everything we do, from the pieces we design to the storytelling behind our collections.
We create jewelry for people of all backgrounds, styles, and identities. Our pieces are meant to be expressions of confidence and character, empowering individuals to wear who they are with pride. Every collection reflects our commitment to supporting a harmonious world, where beauty comes from embracing every shade, shape, and story.
Our philosophy is simple yet powerful: jewelry should bring people together, inspire self-expression, and remind us that diversity is what makes life extraordinary.